The studio is led by Noy Nahum, an interior designer with a background in software engineering. After several years in the tech industry, Noy transitioned into interior design, bringing with her a strong analytical mindset and a structured approach to complex spatial challenges.
She views interior planning as a problem-solving process one that requires clarity, attention to detail, and a deep understanding of daily habits and long-term needs.

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The studio works closely with clients throughout the entire process, from early planning stages to material selection and final execution. The focus is on creating homes that feel intuitive and effortless, where design supports everyday life rather than competing with it.
Each project is approached with restraint and intention, favoring clean lines, natural materials, and solutions that stand the test of time.